Timothy Morano
May 14, 2025 09:00
VISA uses AI to improve fraud prevention, personalize payment services, and improve the security and user experience of a wide range of global networks.
VISA integrates artificial intelligence (AI) to revolutionize payment services, improving users around the world’s security and personalization. According to NVIDIA Blog, as described in detail by Sarah Laszlo, the senior director of VISA visa, the company uses AI to showcase the next -generation payment experience to prevent fraud, personalized proposal and agent commerce.
Security improvement with AI
Visa deals with a huge amount of transactions every year, and even minor technical improvements have a significant impact. The company currently prevents $ 40 billion in fraudulent activities every year. Laszlo has a significant financial savings in improving the limitations of fraudulent prevention, and shows an important role in AI in improving security measures.
Personalization and personal information
AI also supports the visa’s efforts to provide more personalized services to card holders. VISA can provide smarter and more related recommendations and proposals by analyzing a wide range of data sets. However, this function brings personal information protection, and the visa develops and solves abstract users. Such embedding captures user preference without damaging personal information.
Agent commerce and creation AI
Visa is exploring agent commerce that AI agents support transactions to consumers. This agent, which is equipped with a certificate of payment, can run transactions on behalf of users such as a reservation travel contract. LASZLO also emphasized the importance of the open source model and strong governance technology team relationship by sharing insights in the adoption of AI in the company. An example of the efficiency of AI is that VISA uses GPT-4 to convert the legacy code to Python to save $ 5 million.
Future prospect
Integrating VISA’s AI into a payment system shows a significant development of safe and personalized financial services. As AI continues to develop, VISA is ready to develop a smarter payment solution that sets user convenience and security priorities. To gain more insights, Laszlo’s session provides a comprehensive outline in the GTC event titled “The Next Era of Payments: How Generate AI forms the future.”
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