The primary goal of developers in the Web3 space is to create products that leverage new distributed technologies to most effectively serve end users. The new DApp aims to change the landscape of product development and user engagement.
Propeller, the first decentralized application (DApp) built on the River Protocol, seeks to improve the way product teams interact with their user base. It’s like Trustpilot, but for Web3 it focuses on meaningful engagement and dynamic feedback.
LCA, the team behind Propeller, has been active in this space, pushing for more community-driven applications and has previously worked with Web3 giants such as Opensea and Moonpay.
This allows users of a particular DApp or product to interact directly with team members, share their ideas, and engage with other power users, while receiving rewards for their valuable input.
Timely and appropriate feedback
The team said this aims to actively collect feedback and take action, rather than just collecting dust.
Greg Isenberg, CEO of LCA, told Cointelegraph:, The right feedback at the right time can make the difference between failure and $100 million in annual revenue.
“Sharing feedback on social media in 2024 is like screaming into the void – you get lost in a sea of content.”
He said he recognized the need for product teams to be closer than ever to their users in a dedicated, distributed space, and aimed to create something that would open “a two-way street between product teams and power users.”
DApps are built on top of blockchain, leveraging the token gate membership and on-chain verification provided. They say this allows them to receive product feedback from verified community members rather than bots or fake accounts.
Each membership is therefore represented by a non-fungible token (NFT), which helps build reputable members and reputation-based rewards by tracking early adopters of the DApp.
user in the center
Brian Meek, co-founder and chief technology officer of HNT Labs, the Web3 venture studio behind River Protocol, said the industry is on the verge of seeing the most valuable aspect of Web2 – messaging apps – developed and adopted in Web3. platform.
“Facilitating this change and driving mass adoption requires high-quality, purpose-built products with familiar feature sets and tailored to user needs and preferences.”
Meek isn’t the only one whose key metric is whether the product fits the needs of the end user.
In an interview with Cointelegraph at the recent Proof of Talk 2024 conference in Paris, Amanda Cassatt, CEO of Web3 marketing agency Serotonin and former Chief Marketing Officer of Consensys, highlighted the tremendous value created by producing something that is truly useful and meets a need. I did. Required by end users.
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