But despite the general public’s distaste for NFTs, that hasn’t stopped the art industry from embracing them. In 2021, Christie’s auction house made history by selling Beeple’s “Everydays” collage for $69 million. Since then, the renowned company has expanded further into the cryptocurrency space, including numerous NFT auctions, investments in Web3 companies through Christie’s Ventures, and even the launch of its own NFT marketplace, Christie’s 3.0.
