Giant web3 brand Yuga Labs has hired an experienced marketing executive as head of brand partnerships.
CEO Won Kim joined Yuga after co-founding web3 consulting agency and NFT fund Bored Room Ventures. This position will require you to build new brand collaborations, as well as stay up to date on social media and gaming trends and work with Yuga Labs senior management to implement business development strategies.
“As Head of Brand Partnerships, my goal is simple: to build impactful partnerships that not only drive brand awareness and engagement, but also contribute to the larger story of building a blockchain culture.” wrote From Social Media Platform , about retainers, communities, and driving innovation.”
Kim, who joined Yuga as head of brand partnerships, noted that he will remain by Bored Room’s side as his co-founders “move forward and grow with a trusted partner.”
Kim previously served as president and strategic advisor at brand agency FiveStone, head of North American marketing for the South China Morning Post, an Alibaba-owned newspaper, head of partnerships and revenue at news aggregator Digg, and brand marketing strategist for a sports channel. ESPN, according to his LinkedIn.
In March 2023, Yuga Labs partnered with Italian luxury fashion brand Gucci to blend digital and physical boundaries in the metaverse. Yuga Labs owns popular web3 intellectual properties such as Bored Ape Yacht Club, Mutant Ape Yacht Club, CryptoPunks, Meebits, 10KTF, Twelvefold, and Moonbirds.
Yuga Labs did not immediately respond to The Rock’s request for comment on the recruitment of Won Kim.
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