Centralized cryptocurrency exchange Bitget has appointed Vugar Usi Zade as its new Chief Operating Officer (COO).
in podcast Today, Usi Zade said he wants to lead Bitget’s expansion into new markets, with a focus on regions such as Latin America, the Middle East and Africa. His role will also be key to strengthening the company’s presence in Southeast Asia and Europe.
At Bitget, Usi Zade’s responsibilities include leading the go-to-market team and driving strategic expansion efforts.
His appointment is a strategic step for Bitget as it aims to strengthen its global presence and influence within the broader cryptocurrency ecosystem. The appointment of a new CEO follows the exchange’s significant success in 2023.
Bitget’s native token, BGB, has grown by more than 210% over the past year, making it the 11th largest exchange by trading volume, surpassing popular platforms such as HTX, Crypto.com, and Upbit.
Prior to his current role at Bitget, Usi Zade held the position of Head of Marketing at Sony. His experience extends to major organizations such as Facebook, where he was instrumental in expanding into 45 countries.