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Home»ADOPTION NEWS»Ben Lab and Star Sports Partner to improve cricket broadcasting with AI translation
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Ben Lab and Star Sports Partner to improve cricket broadcasting with AI translation

By Crypto FlexsFebruary 24, 20252 Mins Read
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Ben Lab and Star Sports Partner to improve cricket broadcasting with AI translation
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Peter Jang
February 21, 2025 11:50

Elevenlabs cooperates with Star Sports to provide access to millions of fans by providing real -time translations of AI -based real -time translations of cricket commentary in multiple Indian languages.





As a breakthrough movement to strengthen sports broadcasting, Elevenlabs teams up with STAR SPORTS, the sports department of JIOSTAR, to provide real -time AI power translations of cricket content in multiple Indian languages. According to Elevenlabs, this partnership aims to make it easier for a vast and diverse audience to access crickets.

Sports Broadcasting Revolution

Since the cricket is the most followed sport in India, the demand for localized content is the highest ever. The 2023 Cricket World Cup has set a new record and has become the most common tournament in this country. The Disney Star Network alone recorded 422 billion viewing time, and the final viewer recorded the final highest point to the simultaneous viewers.

This cooperation can see the Elf Lab’s AI tools that localize before and after the match in the same language as Hindi and Tamil. By doing so, cricket fans can enjoy the most thrilling moments of sports in their native language and improve the connection of the game.

Breaking

This initiative tries to classify language barriers by using AI to localize crickets. Indian crickets are unity and fans admire players worldwide. By translating spoken content into local languages, more people can access commentary and interact with their favorite players.

In the future, Elevenlabs and STAR SPORTS will expand these efforts to the upcoming events such as The Champions Trophy and The Indian Premier League (IPL) in 2025. The goal is to gradually start in English and make real -time translation of live commentary. Additional regional language integration.

Future prospect

This partnership refers to important development in sports broadcasting by utilizing AI technology to accommodate various audiences. As collaboration progresses, you can experience the cricket in a language used by more fans from all over India to make a deeper relationship with sports.

For more information, visit the Elevenlabs Blog.

Image Source: Shutter Stock


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