San Francisco, May 9, 2024 — WisdomTree, a prominent wealth management company, has launched WisdomTree Prime, an innovative financial app targeting 75% of the U.S. population across 41 states, despite shareholder wishes. This strategic expansion is powered by the Stellar Development Foundation, which supports the app’s robust digital asset services.
WisdomTree aligns with its goal of simplifying financial operations for users by integrating Stellar’s efficient trading platform to power WisdomTree Prime.
“Since our first launch in app stores in select states last summer, we have seen strong momentum on everything from new digital fund launches, payments capabilities, and collaboration with regulators like the New York State Department of Financial Services. “We help consumers better use digital assets in their everyday financial lives.” said Will Peck, Head of Digital Assets at WisdomTree. “We are excited that retail investors will now have access to our app in New York, a fast-growing digital asset market, which we anticipate will be invaluable to WisdomTree Prime.”
The app allows users to easily manage their investments, savings, and expenses directly through the interface. It supports a wide range of digital assets, including tokenized gold and major cryptocurrencies such as Bitcoin and Ethereum. “Our focus is on understanding the complex world of digital assets and making it accessible to everyone,” adds Doe.
The availability of WisdomTree Prime in 41 states is expected to have a significant impact on the financial technology landscape. It aims to serve both tech-savvy individuals as well as those new to digital assets, potentially accelerating the adoption of cryptocurrencies and tokenized assets.
WisdomTree plans to continue improving the app’s features and may expand availability nationwide. These future developments are expected to further solidify the role of blockchain in personal finance, creating an environment where digital and traditional assets coexist seamlessly.
Disclaimer: Services provided by WisdomTree Prime are not FDIC insured, not bank guaranteed, and are not covered by any government agency. This may be done by WisdomTree Digital Movement, Inc. where permitted by law. and WisdomTree Digital Trust Company, LLC.
As WisdomTree continues to innovate, the potential for widespread adoption of blockchain and tokenization in personal finance looks promising. The expansion of WisdomTree Prime reflects the growing importance of digital solutions in the financial sector, paving the way for more comprehensive and efficient financial services.